Whenever a company sets out to push the boundaries of its field, it's going to cause friction. It comes with the territory. But there's a definite line between pushing the boundaries, and pushing all good sense in front of a moving train while making a run for it.
In the big time fashion game, all the luxury brands are going to try things that look odd from the outside to try to distinguish themselves. But seldom do they go as far as Prada did with its Pradamalia collection — and they really, really shouldn't.