Let's face a hard truth together: Clothing is incredibly inaccessible. Doing contortions to get your bra on is a given for many of us, but not for all of us.
Enter adaptive brands, which specialize in making clothing more accessible for those who are disabled or suffer from chronic pain and illness. The place to buy them? Intimately.co.
Emma's mom was diagnosed with Fibromyalgia when she was 12 years old. While attending Brown University, she decided to explore how to help women with chronic pain and disabilities get dressed.
From there, Intimately was born!
"We could not easily find any underwear online that was both FUNCTIONAL for women with disabilities but also FASHIONABLE," the company says on their website.
Intimately is a marketplace where small businesses can sell their adaptive and inclusive clothing for women.
They currently carry Dear Kate, Elba London, WingsIntimate, and SlickChicks.
I think we all know how difficult it is to hunt down and keep track of different brands who serve a specific purpose. Intimately takes all of the guesswork (and bookmarks) out of it!
"For bras, those j-hooks can be especially hard for women with limited dexterity (or only use one hand) to fasten! Reaching around our backs to put on bras or tugging bralettes and sports bras over our heads can also be a challenge," they wrote on Instagram.
"Underwear and panties can be a nightmare too! Bending over and trying to tug up panties is often really hard, too."
That's why they turned to smaller brands who specialize in making clothing accessible.
"The brands we sell on our site have reconstructed typical intimates to make it much easier to get dressed. The bras on our site from @elba have magnetic clasps."
Um, that sounds great.
"@slickchicks uses side opening panties that makes it easier to put on panties (no more bending over or sliding up panties one leg at a time!)."
Guys, clothing is so inaccessible, and these brands are trying to change it.
The more mainstream we make adaptive clothing, the more options those who need it will have. I know I definitely would love to wear a magnetic clasp bra!
Let's cheer on these brands and bring them into the mainstream!
