When it comes to social media these days, things are tense to say the least. Few brands have looked at the political unrest in the country and tried to market off of it.
The Gap is not one of those brands.
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In fact, their plan to promote a message of political unity has just turned them into the biggest joke on the Internet.
Of course, the country has been in the thralls of a Presidential election since Tuesday night.
Tensions are running high and things are very emotional for millions of Americans.
While most brands have just offered a message of strength for their country, the Gap took it one step further.
Posting a picture of a half red, half blue Gap sweater, the brand captioned the post, “The one thing we know, is that together, we can move forward.”
The irony of all this is the sweater has united people under the similar interest of roasting Gap into oblivion .
Chrissy Tiegen was one of the first celebs to call out the tone-deaf sweater. “Yay we can just walk sideways depending on the city we’re in,” she joked on Twitter.
“wow, thank you for solving our country’s political crisis with this sweatshirt. courageous.” tweeted Alex Berg.
Christopher Wylie did not hold back, calling out the brand directly: “Now is really not the time @gap for this corporate Karen [expletive].
They continued : “A coup attempt is not a [expletive] marketing opportunity to push product.”
Needless to say, the sweatshirt did not have the impact the Gap was hoping for. However, it did bring people together — just not in the way the brand was hoping.
“I find it beautiful that we can all take a break from this anxious hellscape to come together and hate the Gap sweatshirt,” tweeted @LaurenAlexis.
Honestly? YES!
