When it comes to social media these days, things are tense to say the least. Few brands have looked at the political unrest in the country and tried to market off of it.
The Gap is not one of those brands.
In fact, their plan to promote a message of political unity has just turned them into the biggest joke on the Internet.
Tensions are running high and things are very emotional for millions of Americans.
While most brands have just offered a message of strength for their country, the Gap took it one step further.
The irony of all this is the sweater has united people under the similar interest of roasting Gap into oblivion.
"wow, thank you for solving our country's political crisis with this sweatshirt. courageous." tweeted Alex Berg.
They continued: "A coup attempt is not a [expletive] marketing opportunity to push product."
"I find it beautiful that we can all take a break from this anxious hellscape to come together and hate the Gap sweatshirt," tweeted @LaurenAlexis.
Honestly? YES!
