In all likelihood, you've noticed the massive and enduring presence of K-Pop fans on social media that's only seemed to become more intense as the years go on.
You also may have noticed fewer followers of the conspiracy theory group QAnon across various social media platforms due to crackdowns by the companies behind Facebook and Twitter. Well, it turns out that the K-Pop fans were doing a great deal to complicate the spread of that group's messages before either platform put their feet down.
As is the case with many fandoms nowadays, people who are deep into this subculture often refer to themselves as "stans," a reference to the Eminem song of the same name that paints a picture of obsessive fandom.
And while their social media campaigns to promote their favorite Korean pop artists have likely had a significant effect on the genre's international success, they've also shown some fascinating and surprisingly effective results when they apply their tactics to the political arena.