It appears we are beginning the great exit of the "retail therapy" era and leaning more and more into the age of conscious consumption. It is no longer enough for companies to simply provide us with an array of goods to consume for pleasure—we want to know where our money is going and where it is being invested.
On the heels of the recent Black Lives Matter protests and movements, major corporation Target is joining the conscious consumption movement and helping make supporting black-owned businesses much easier.