It's amazing to see companies and corporations truly attempt to make a difference in difficult times.
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The network went "off the air" for 8 minutes and 46 seconds, which is the same length of time that a police officer kneeled on George Floyd's neck. The words "I CAN'T BREATHE" were shown on the screen, and only the sound of breathing could be heard.
"Conversation is important, but ongoing and meaningful action is critical. We remain committed to doing more and to doing better," the company said in a tweet alongside a lengthy statement detailing what more they intended to do to show their support.
“We’re committed to amplifying the voices of Black communities, we condemn system racism, and we honour George Floyd and other victims of racial injustice,” the statement read. "To support these efforts, we're donating $5 Million" to numerous organizations.
They also include Equal Justice Initiative, NAACP Legal Defense Fund, National Bail Out, Amnesty International, and "other organizations working tirelessly to end systemic racism."
What an awesome move from Nickelodeon! We hope more companies follow their lead!
