Many of you have heard of Movember, a campaign in which men are encouraged to grow mustaches to raise money for prostate cancer awareness and research.
However, men aren't the only people who grow body hair. In fact, women were also encouraged to grow their facial hair for Movember, which was met with much praise, as well as disgust, unfortunately.
Well, a woman by the name of Laura Jackson took it upon herself to insert women into the discourse of body hair with "Januhairy."
For women, visible body hair is seen as manly, disgusting, smelly, and overall just unattractive.
With campaigns like Laura's, the conversation of the normalization of body hair for female-identifying individuals is shifting.
The campaign works to support TreeSisters, an "organisation, that protects and restores natural habitats in order to fight climate change."
"This isn’t an angry campaign for people who don’t see how normal body hair is, but more an empowering project for everyone to understand more about their views on themselves and others," Laura wrote in an Instagram post.
I seriously debate with myself for 20 minutes if I really need to do it. It requires a lot of mental preparation!
Why did it suddenly become so vile for women to leave their armpits, mustaches, sideburns, arms, legs, and vajay hairy?
"Society seems to be behaving as if the natural hair we grow on our bodies is unattractive and distasteful," reads the Januhairy bio.
"Januhairy is a community, embracing our natural state, and challenging our patriarchal thoughts and expectations, together."
"You can be male and shave. You can be female and not. You can be non-binary and shave. You can be non-binary and not," says Aitch in a post from the @januhairy Instagram page.
Aitch continued, "You can decide to shave sometimes and not others! It’s not being lazy, it’s making a decision about what you want on your body in that moment!"
That's it!
"Body hair is not ‘un-feminine’, it is natural and you should choose whatever you want to do with it. You are beautiful, be kind to yourself," one caption read.
What do you think about Januhairy? Do you think you'll participate? Let us know!
