After all the partying, eating, and drinking that occurs during the month of December, many people pledge to begin the New Year on the right foot.
They begin to eat vegetables and fruit, go to the gym, say "n-o" to socializing on the weekends, and participate in what is now commonly known as Dry January, abstaining from any alcohol for 31 whole days of torture.
It's a chaotic time.
In fact, they even did their own research.
Their survey revealed that almost one-third of Millennials weren't successful in their attempt to abstain from drinking alcohol.
Here's something else to add to the list of "Things Millennials are Ruining"!
The new beer is super light. It's only 2.8 % ABV and 64 calories.
All you have to do is text MILLER64 to 73255 and submit a receipt.
They really know how to hook Millennials: money.
As Vice President of Miller Family of Brands, Anup Shah, says, "The new campaign aims to inspire consumers to enjoy life's happy medium moments. Because why go completely dry when you could go Dry-ish?"
Touché, Anup. Touché.
