For years, truck manufacturers have been able to stick to a fairly reliable formula when marketing their new models. And it boils down to why someone would purchase a truck over any other vehicle: power.
Whether the driver is hauling stuff in the back or towing something behind it, the pickup truck is a vehicle that is strongly associated with getting some heavy duty work done.
So it's not unusual to see one pulling ships, massive rocks or other obviously heavy objects in advertisements. However, it isn't just the targeted consumers that pay attention when one of those ads makes it to air.
Judging by the full video posted to Twitter, tech magnate Elon Musk has been paying attention as well.