Summer 2019 was unofficially named hard seltzer season. White Claw sales skyrocketed, to the point that they actually ran out for a period of time. And White Claw has become a symbol of popular culture in its own right, marking a major switch in alcoholic beverage trends.
Now, popular beer brand Bud Light is coming for "The Claw," launching their very own hard seltzer.
As a matter of fact, they're just taking all of America by storm, swiftly pushing the country's beloved beverage of choice, beer, aside.
Sales of White Claw grew $327.7 million in July alone, a 283% increase from the previous year.
So, beer brands are pivoting with the market, launching their own seltzer drinks to keep their heads high in the competition.
Black Cherry, Lemon Lime, Strawberry, and Mango will grace their lineup.
However, this is actually Anheuser-Bush's third hard seltzer brand. Its predecessors being Bon Viv and Natural Light, a fruity beer-flavored seltzer.
They'll be sold in variety packs of 12, but if you have one flavor you love, you can also purchase them in 25-oz single cans.
