Summer 2019 was unofficially named hard seltzer season. White Claw sales skyrocketed, to the point that they actually ran out for a period of time. And White Claw has become a symbol of popular culture in its own right, marking a major switch in alcoholic beverage trends.
Now, popular beer brand Bud Light is coming for “The Claw,” launching their very own hard seltzer.
Hard seltzers took the summer by storm.
As a matter of fact, they’re just taking all of America by storm, swiftly pushing the country’s beloved beverage of choice, beer, aside.
Sales of White Claw grew $327.7 million in July alone, a 283% increase from the previous year.
That’s right. It’s hard to believe with craft breweries seemingly popping up left and right, but beer sales have been declining over the years.
So, beer brands are pivoting with the market, launching their own seltzer drinks to keep their heads high in the competition.
Anheuser-Busch is launching four fruity spiked seltzer beverages in the New Year.
Black Cherry, Lemon Lime, Strawberry, and Mango will grace their lineup.
However, this is actually Anheuser-Bush’s third hard seltzer brand. Its predecessors being Bon Viv and Natural Light, a fruity beer-flavored seltzer.
Bud Light’s hard seltzers are made with cane sugar and natural fruit flavor and will each be 100 calories, 2 grams of carbs and 5% alcohol by volume.
They’ll be sold in variety packs of 12, but if you have one flavor you love, you can also purchase them in 25-oz single cans.
