This was a rather inoffensive and actually well-thought publicity stunt for PointsBet and Brees. Nonetheless, faking an almost certain death may not be the most ethical way to promote an ad, especially considering how many people care for him and his well-being:
“Well it’s certainly a shock, literally and figuratively,” said Patrick Rishe, director of the sports business program at Washington University in St. Louis, per CNBC.com. “I would say this is probably one of the worst decisions he’s made as a public figure.”
Also, this wouldn't be the first time that the Catatumbo lightning killed an athlete, as Venezuelan pitcher Geremi Hernandez was struck dead in 2008 while also filming a promotional ad.
The Catatumbo is an 'infinite lightning,' a unique natural phenomenon that strikes multiple times every day at Lake Maracaibo in Venezuela, and it draws hundreds of thousands of tourists — both foreign and domestic — to its shores every year.
At the end of the day, all that matters is that Brees is safe and sound, but he may not want to mess with his fans again after this.