Basically nothing you see on the Internet was put there by accident. Our whole lives are determined by algorithms, following lists, data mining, and all kinds of ways that people get information about you without you realizing.
But did you know that not even your Netflix homefeed is safe? And I'm not just talking about the recommended for you lists.
I don't know how many times I've been sitting around talking to my friend about something out loud only to open my phone and see an ad for that very thing on my Facebook feed, Instagram feed, or in my suggested results on Google. At this point, it's almost a fact of life.
Of course, Netflix shows you programs that are similar to shows and movies you already like, but did you know that even how they're showing these programs to you is a personalized decision to maximize the likelihood that you'll click on it?
In the video, the user claimed, among other things, that if a Netflix thumbnail for a show or a movie has only one character rather than the entire cast, that that character or actor was chosen to be shown to you specifically based on information Netflix has about you.
It's not that that doesn't happen — it's that it's even MORE involved than that.
"I really like this creator but he got a lot of stuff wrong," revealed TikTok user Nile, who wrote in text in her video "hi, I did this job for 3 years at Netflix."
"It doesn't matter if there's one person in there, two people in there, an ensemble cast - it's all personalized," she revealed. "Number two. We design the artwork, not based on oh, you're going to like Bradley Cooper over Jonah Hill - that's not how it works. It's way more nuanced than that."
"We choose the shots based on: Is it more comedic versus dramatic, does it connotate science fiction versus horror, the lighting, the colouring, all of those things are by design, it's not just we pick a shot and say [...] he's gonna pick on Bradley Cooper."
"Netflix doesn't collect that information," she went on, adding that the decision is made based on "what you are watching and what other people who watch similar content are clicking on and responding to."
Armed with this new information, I will definitely be paying closer attention to who (and what) exactly is getting shown to me on my Netflix feed. Have you ever noticed anything fishy on yours? Let us know in the comments!
