Grooms Are 'Invading' The Wedding Industry, According To Wedding Planners

Daniel Mitchell-Benoit
Two wedding rings atop a flower bouquet.
Unsplash | Beatriz PĂ©rez Moya

A change has been brewing in the wedding planning scene, and planners everywhere are starting to notice a cultural shift in the way people are approaching the organization of their big day.

Namely, they're seeing a stark increase in the number of grooms that want to be involved. Historically, it's been left to the brides, but now the husbands-to-be want their opinions heard.

Veteran wedding planners have seen a recent shift in the industry's demographic.

A bride and groom at the altar, bride holding a bouquet.
Unsplash | Luis Tosta

David Tutera is a celebrity wedding planner, having been in the industry for over 30 years now and planning celebrations for the likes of Elton John, Matthew McConaughey, and Zendaya.

While talking to Insider, he gave some insight as to the changes he's been noticing.

"I think over the past 10 years [...] grooms have become very vocal."

A groom getting a corsage pinned to his jacket.
Unsplash | Maksym Kaharlytskyi

"They've definitely had much more of an opinion than I've seen over the course of my career."

Tutera isn't opposed to this either. Though he says grooms have "invaded" the experience, he also thinks it's about time that they became more involved.

Historically, wedding planning has always been associated with the bride.

A bride and her bridesmaids all lined up.
Unsplash | Guy Basabose

"It's sort of, it just goes with history," Tutera said. "I think in time it's always been about the mother of the bride, the bride, the bridesmaids, the girlfriends. It's always been a girl thing, which I think is a misrepresentation of where we are today."

"It's not a one-sided equation any longer."

A groom holding two flutes of champagne with his bride hanging onto his arm.
Unsplash | Jason Briscoe

Beyond planning, Tutera's seen an increase in grooms caring a lot more about their appearance. They care more about their suits, they're getting facials before the big day, and overall just really putting an effort into looking good.

Of course, no one half should be overpowering the other.

Two wedding rings atop a flower bouqet.
Unsplash | Beatriz PĂ©rez Moya

Tutera noted that sometimes men "tend to get a little too vocal, a little too aggressive." He continued, saying, "I think it's important in our society that there's a 50/50 equal involvement" in wedding planning.

"They may not [...] have been touching [planning] because they feel like it was not the male's position," but as gender roles continue to shift, he notes that "anything's possible."

h/t: Insider