For movies that are heartwarming and feel-good, Hallmark sure does create a stir. That’s because the world is divided into two groups when it comes to them: those who can't stand Hallmark movies and those who absolutely love them.
Those who can’t stand them usually have one similar complaint: they’re too cheesy. But what if we told you that this very “downside” is exactly what the world needs right now? Here’s why.
Each film, regardless of the season the setting is based on, follows a familiar narrative.
There is usually a hard-working woman living in a big city at her demanding job.
The only problem is that the big project is located in her hometown — the place she hasn’t returned to in years, likely because her ex still lives there.
These movies (and their stories) are on repeat for the entire year. The Hallmark special even has month-long specials, like Christmas in July and Countdown to Christmas, where they play non-stop Hallmark movies.
T. Makana Chock, a researcher of media psychology at the Syracuse University’s Newhouse School of Public Communications, explained to The Lily that humans crave corniness.
“They can be very de-stressing. They make you feel happier.” Like quaint shows like Little House on the Prairie or Gilmore Girls, they provide a sense of family and community.
But they end up remembering how much family and community mean to them when they come back home and save the Christmas festival or farm.
“They're romantic dramas, they’re family stories. We want to know how other people are engaging and it really appeals to our basic drives,” she said.
This includes the coronavirus pandemic, the war in Ukraine, and the threat of monkeypox.
You won’t find political battles in a Hallmark film, nor will there be issues around diversity.
After years of films that predominantly feature almost all-white characters, Hallmark has stepped up its game by casting more African American leads, like Tia Mowry, a former Disney Channel star.
“I’m proud of everyone at Hallmark Channel for making the holiday table bigger and more welcoming and warmer this year,” Jonathan Bennett who stars in the film, told NBC News.
This is just in time for the fall Hallmark season, which will, as always, feature cozy movies that make you want to visit your nearby pumpkin farm!
