A traffic reporter who used to be a cheerleader for the Miami Dolphins was shocked to find out that the dating profile her friends made for her was put on a billboard seen by the thousands who walk through New York City's Times Square every day.
Although the fastest way to promote yourself nowadays is to hope that one of your social media posts goes viral, that doesn't mean the classic trick of putting what you want to say on a billboard has completely fallen out of fashion.
Whether you want to pay to recognize someone special in your life or make a statement with the other side of the billboard, it's often not that hard to find someone who will take your money and show your neck of the woods your special message.
And as we've often seen, matters of the heart are usually the biggest inspiration for these grand statements, but what if that turns out even grander than you ever intended?
That's what happened to one woman and her friends after their idea got bigger than any of them ever would have anticipated.
