Hit The Road, Jack! Frito-Lay Launches Cracker Jill To Celebrate Women In Sports

Apr 6, 2022, 3:25 PM

Frito-Lay | Frito-Lay

BEFORE ANYONE GETS THEIR PANTIES IN A KNOT, JACK IS STILL GOING TO BE AROUND! Jack will never go away, okay? He's like that one ex that keeps popping up on your Facebook friend recommendation list. So can we just focus on celebrating this win for women, please? Can we not make this about the lack of Cracker Jack, but more about the representation of Cracker Jill?

Thank you so much!

Frito-Lay is making national headlines for its decision to include Cracker Jill in its line of beloved baseball bites.

That's right, friends! Maybe one day kids will be singing about buying peanuts and cracker JILLS!

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Did you think I was kidding? I'm not! The brand partnered with singer Normani to announce the new packaging and new rendition of the beloved jingle "Take Me Out To The Ball Game."

“Buy me some peanuts and Cracker Jill/ No one can stop you if you have the will/ So let’s root, root, root for a girl’s dream,” read a few of the lyrics.

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The diversity? The representation? The inclusion? We absolutely love and NEED to see it!

Giphy | Lilly Singh

As you can tell by now, I'm root root roooting for this venture and I think it's a brilliant idea!