One thing that sadly doesn’t become any less true as time goes on is that a lot of people seriously undervalue art.
By that, I’m not referring to the fact that artistic programs are usually the first to get cut when a school or government starts facing budget cuts, though this is also true.
Instead, I’m speaking more directly and saying that it’s hardly uncommon for people to want art made for them, but are only willing to pay peanuts for it. And that’s when they’re not trying to convince artists to work for ” exposure .”
Furthermore, we often see that in cases where artists do break down why their work is priced the way it is, the customer isn’t any less convinced that the artist wants too much.
But while such considerations are part of the discussion centering around today’s story, it’s hard to imagine what could be considered a fair price for what one business owner ended up receiving.
On February 12, a man named Ryan who co-owns a small business called Dar Amor Bracelets posted a TikTok detailing his struggles to find a good logo.
According to the business’ website , it was started as a means to help ensure the well-being of street dogs in Mexico with the proceeds from selling hand-woven bracelets.
But when he paid a graphic designer $250 to create a logo, he would eventually discover that this person likely just wrote the company’s name and an English translation in a 72-point Arial font in Microsoft Word.
Needless to say, he was less than impressed by the results.
And while that was also true of his commenters, they were split on how to feel about the situation.
Because while you’re not likely to find anyone who would look at the logo Ryan was sent and think any serious effort went into it, some also told him that $250 was a lowball of a price for a decent logo.
As one commenter put it , “Logo MINIMUM should be $500…MINIMUM”
Nonetheless, it was hard to feel all that sympathetic for the designer in question when Ryan posted his follow-up exchange in another video.
Because when Ryan confronted the designer and asked him whether he truly interpreted a “minimalist” design as simply typing the name into a Google doc, the designer tried to claim that he had spent “a few hours” on his work.
He then offered to make another logo, which Ryan accepted before asking for some insight into his process.
The designer then tried to explain that he emphasized clean lines with a style that’s easy to read, but neither Ryan nor his viewers bought this explanation.
Although Ryan did like the second design this person sent over significantly more, there was another issue that convinced him to cut ties with this person entirely.
And as we can see in this additional follow-up video, it’s that the designer wanted to add an additional $99 fee for commercial licensing of the logo.
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Since commenters pointed out that this should have been included in the original quote, Ryan was left wondering what he paid for in the first place.
Fortunately, for him, he shared in a couple of other videos that several of his viewers were willing to offer him logos that they clearly put significantly more effort into. So he should be fine on that front.
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