Gwyneth Paltrow is one of the most famous celebrities in the world, and for some, not even because of her biggest acting roles. The woman won an Oscar, but new generations will likely know her as Pepper Potts in the Marvel Cinematic Universe, or, for her business Goop which sells vagina candles.
Say what you want about celebrities, but you definitely can't say that Paltrow isn't creative. That much is very clear from the Super Bowl ad that she helped put out.