By this point, brazen shoppers have spent years earning Black Friday its infamous reputation in the retail world. As store employees steel themselves for a new round of sale-induced chaos, only time will tell what will emerge this year.
But while many of them might treat Thanksgiving as a quiet period of respite among their families before the big day, it seems that recent years have made this less possible.
Apparently taking note of the customers willing to camp out and miss their own Thanksgiving dinners for an advantage in rushes for doorbuster sales, some stores have decided to start their Black Friday events on Thanksgiving Day itself.
And it seems like no store is getting a jump on this trend more than J.C. Penney.