Can Someone Please Explain To Me Why Gushers Has The Best Instagram Page I've Ever Seen?

Diply 22 Mar 2018

We've entered an era of marketing where brands don't just advertise in print ads and commercials any more. These days, if you want to stand out from the crowd, at least to very social savvy people such as ourselves, you need to have a killer social media presence.

Some brands have done so well with their online presence that they've broken into the mainstream. Look at Wendy's Twitter account, for instance, which is always making headlines for flaming its customers. Heck, even MoonPies have been getting in on the action.

But, if you can forgive a very bold claim, none of these accounts hold a candle to the greatest social media account I follow — the official Instagram account for Fruit Gushers.

If you're not aware, Fruit Gushers (more commonly just called Gushers) are a favorite schoolyard treat, which Wikipedia describes as "fruit snacks in the shape of elongated hexagonal bipyramids."

Instagram | @therealgushers

On Instagram, Gushers is using their iconic shape to create memes and surreal images that, frankly, just make me want to eat a load of Gushers.

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So often, when brands try to speak in an online language, it ends up feeling inauthentic and out of touch. But whatever team is behind the Gushers account actually seems to get it.

Instagram | @therealgushers

They know that what they're doing is ridiculous, and they're leaning so far into it that I fall in love all over again whenever they show up in my feed.

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Some of their absolute best posts are the ones where Gushers takes a trending meme and injects their own fruity flavor into it.

Instagram | @therealgushers

It shouldn't work, but it absolutely does.

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And, like any good meme, some of their posts are too relatable to ignore.

Instagram | @therealgushers

Like, yeah, we all know that terrible feeling, but this time, at least it tastes like Gushers.

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