For children, Christmas is about one thing, and one thing only: presents and sugary treats.
The entire holiday season is only a long, exciting period of anticipation for the gifts that'll hopefully lie under the tree come Christmas morning. Sure there are gingerbread houses that need baking, presents that need wrapping, and trees that need decorating, but none of that crap even comes close to that overpriced piece of plastic wrapped in toxic paper.
In an effort to keep children complacent, parents play the "Santa's watching" card for all it's worth, and in the past, it's worked. Unfortunately, with the accessibility of the internet, kids are getting wise to such tricks.
Don't believe me? See for yourself.