Fans Are Roasting Bella Thorne, Claiming She Stole Another Makeup Brand's Eyeshadow Design

Diply 14 Aug 2018

Bella Thorne found her breakout role on the Disney Channel way back in the day ("way back" being eight years ago, but whatever).

She's continued to act in various shows and movies and has dabbled in some side projects as well, with her most recent being a makeup line.

This is all fine and well...except for the fact that fans think she stole the palette design, and they're not happy.

Most people know Bella Thorne from her Disney show, Shake It Up. 

Getty Images | Imeh Akpanudosen

She and Zendaya starred in the show, and even though I'm older than the show's demographic, I could still appreciate it for what it was — don't come at me.

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After her Disney days, she continued to act in some pretty big movies, including Blended, The DUFF, and Netflix hits like You Get Me and The Babysitter. 

Teen Vogue | Teen Vogue
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Some fans were surprised that Bella's latest venture involved dipping into the makeup business — specifically, eyeshadow palettes. 

Instagram | @bellathorne
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It's a pretty oversaturated market at this point, with a lot of celebs doing the exact same thing.

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Take, Kylie Jenner, Kim Kardashian, and Rihanna, for example.

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But hey, who are we to stop dreamers from dreaming?

Filthy Fangs | Filthy Fangs

Bella released two eyeshadow palettes, named the South Beach Palette, and the Ocean Drive Palette.

Both palettes are free of parabens, gluten, and they are also cruelty-free, which is great!

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The only problem is that it didn't take long for fans to notice the striking resemblance between Bella's palettes and those made byJuvia's Place.

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Although you wouldn't find any Juvia's Place palettes in your local Sephora, the brand is still widely recognized as high quality, and has a huge fan base on social media, with millions of followers.

Instagram | @gemm_elisa
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Their eyeshadow collection features palettes with round pans, boldly colored packaging, and typically bright and colorful shadows.

Juvia's Place | Juvia's Place
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I mean, when you compare the two palettes, you can definitely see the similarities, right?

Twitter | @WhatsLDBupto
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People are also shook by the fact that Juvia's Place palettes typically run for about $20, while Bella's are being sold for $50–60. 

Getty Images | Noel Vasquez
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Twitter users didn't hold back when it came to sharing their feelings on Bella's palettes.

Twitter | @discobunney
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In response to the backlash, Bella tweeted out, "Can't women support women :( sad." 

Twitter | @bellathorne
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And again, fans had differing opinions. Some said that the concept was stolen and overpriced, while others reminded people that the original palette reportedly wasn't trademarked, and therefore it was fair game. 

Twitter | @DeannaD55
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Bella continued to defend her palettes on social media.

Twitter | @bellathorne

She took to Twitter again to suggest that perhaps she and Juvia's Place have the same manufacturer.

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She even called out a Juvia's Place palette that she loved, and said that if she were going to copy one, it would be that one. 

Twitter | @bellathorne
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Later on, she posted a story to her Instagram, continuing to be upset about the claims that she had stolen the palette design.

Instagram | @bellathorne

She noted that she couldn't invent any new colors, but pointed out that her palettes were sold out, so I guess the backlash hasn't been that extreme.

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As for Juvia's Place, well, they reportedly spoke to Page Six, where they released a statement regarding the alleged stolen design, and it's pretty spicy, if I do say so myself.

Instagram | @juviasplace
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“The public has spoken and we are disappointed Bella Thorne‘s makeup would try to steal from an independent black owned brand that has no financial backing,” they wrote in an email to Page Six. 

Instagram | @juviasplace

“This isn’t the first time we have heard and seen mainstream media personalities steal from smaller brands. It’s unacceptable and disgraceful.”

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“With that being said, Juvia’s Place is known for its affordable highly-pigmented makeup. We are a happy place! We have chosen to look beyond this situation and continue to make our customers happy," they continued.

Instagram | @juviasplace
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In the end, what's done is done. We're sure that the drama will fade and Bella will make extra sure that any new palettes she comes out with are going to be very original. 

Instagram | @bellathorne
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