Happy Friday, everyone! Here's the tea:
After the great Scooter Braun vs. Taylor Swift debacle of 2019, we're finally hearing what Scooter has to say about the whole thing.
Happy Friday, everyone! Here's the tea:
After the great Scooter Braun vs. Taylor Swift debacle of 2019, we're finally hearing what Scooter has to say about the whole thing.
If you aren't already apprised on every moving part to this story, don't worry, I'm gonna fill you in.
Scooter Braun built an incredibly successful career managing big-name artists, starting with Justin Bieber in 2008, eventually making him "the defining music executive of the social media era, known for aggressive online cross-promotion between clients," according to The New York Times.
Nowadays, he additionally manages the careers of Ariana Grande, Demi Lovato, Zac Brown Band, Tori Kelly, Karlie Kloss, and Carly Rae Jepsen.
By purchasing the label, Scooter became the new owner of Taylor Swift's masters.
Meaning, he owns her entire catalog of music up to that point.
Taylor explained her dismay in a letter via Tumblr, revealing that she "pleaded" with Big Machine for a chance to own her music.
"I walked away because I knew once I signed that contract, Scott Borchetta [the previous owner of the label] would sell the label, thereby selling me and my future."
“I learned about Scooter Braun’s purchase of my masters as it was announced to the world,” she wrote. “All I could think about was the incessant, manipulative bullying I’ve received at his hands for years."
"Or when his client, Kanye West, organized a revenge porn music video which strips my body naked. Now Scooter has stripped me of my life’s work, that I wasn’t given an opportunity to buy."
While many people close to Scooter, including his wife, Yael Cohen, Justin Bieber, Demi Lovato, and Oprah Winfrey, leaped to his defense, Scooter himself hadn't actually responded.
Until now...
“I went through some drama recently,” he began. “And then put my phone down, looked at my friends and my family … and I was like, ‘I’m good … I’m happy.’ And people question your integrity. They talk [expletive].”
This included Miley Cyrus, Harry Styles, Little Mix, Nicki Minaj, Selena Gomez, Rihanna, Lana Del Rey, Camila Cabello, Joe Jonas, Billie Eilish, and Britney Spears.
Scooter said that in those types of situations — facing backlash, you’ve “got to know your truth.”
"If I go through life with no malicious intent … hurt people hurt people. They’re going to project it onto you, they are going to say certain things.”
“It’s hard when you get attacked and it’s not based on any truth, but for that other person it may be based in truth but they don’t have all the information,” he went on.
"Saying, ‘Maybe this was a misunderstanding and I am happy to have the conversation with you.’ But not everybody is willing to do that and you can’t go through life thinking you’re going to be friends and everyone is going to like you.”
"I think in the long-term, I’ve learned this over time, the truth always comes out. And I am confident in that.”