For about as long as it's existed, the public has had a complicated relationship with Facebook.
Because even when people were signing up for accounts in droves, the social media brand was dogged by privacy and user information concerns. And while Facebook has announced steps to curtail the spread of misinformation on its platform in recent years, concerns of the company's role in that problem's development remain a part of its public perception.
But in the time since it began, Facebook has also become a larger brand due to the acquisition of other apps and technological firms such as WhatsApp, Instagram, and the VR tech developer Oculus.
In the wake of these developments for the company, co-founder Mark Zuckerberg has recently announced that his company's name is about to change.