In their step-by-step guide to a respectful diaper change, the chain explained that you should not interrupt a child at play, instead waiting for a natural break before asking, "Would you like to walk to the change table or should I carry you?"
The website then went into strangely specific detail about how you should slow down and enjoy the moment of changing your baby — presumably this was written by someone with no sense of smell.
Finally, they explained that you should be in constant dialogue with your baby throughout, and even express when things have gone slightly wrong — with the website ending their tutorial by writing:
"Acknowledge that sometimes nappy changes can be disastrous, embrace it and share your feelings with your toddler, 'Wow, that was a tough one for both of us, wasn't it?'"