Victoria's Secret Faces Backlash After Attempting To Rebrand

If you're thinking to yourself I haven't heard about Victoria's Secret in a while there's a good reason for that. As you may recall, 2018 was a year filled with controversy with the popular lingerie brand.

Now, after nearly three years of being canceled, the brand is trying to revive itself with several new faces of the company and a new plan for a fashion show.

I know 2018 feels like a lifetime ago, but I want you all to bare with me.

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Nearly three years ago, Victoria’s Secret’s then-chief marketing officer Ed Razek sat down with Vogue to chat about the brand's iconic fashion show.

However, the interview was a complete disaster.

When asked about the lack of diversity in the fashion shows, Ed gave a dismal response:

"If you’re asking if we’ve considered putting a transgender model in the show or looked at putting a plus-size model in the show, we have," he answered, before later saying: "It’s like, why doesn’t your show do this? Shouldn’t you have transsexuals in the show? No. No, I don’t think we should. Well, why not? Because the show is a fantasy."

"It’s a 42-minute entertainment special. That’s what it is," he continued.

"It is the only one of its kind in the world, and any other fashion brand in the world would take it in a minute, including the competitors that are carping at us. And they carp at us because we’re the leader."

Naturally, these statements lead to a decline in sales and a call for the brand to be canceled.

Now, 2.5 years later, the brand is trying to revive itself with a new, diverse campaign of women and yes, the angels have left the building.

Instead, a new group of seven ambassadors called the "VS Collective" will be taking over. These ambassadors are known for their advocacy work in gender equality and body positivity, and who represent a more diverse range of body types and sexual and gender identities.

The VS Collective includes soccer player Megan Rapinoe, actress Priyanka Chopra Jonas and plus-size model Paloma Elsesser.

"This is a dramatic shift for our brand, and it's a shift that we embrace from our core," said Victoria's Secret CEO Martin Waters in a new statement.

However, the internet isn't completely convinced by the brand's overhaul.

It's hard to know if the brand made this shift because of their desire to be more inclusive, or if it's just because it's "trendy" to be body positive.

What do you think of the brand shift? Let us know in the comments below!