As the economy fluctuates, so does job security. We aren't in an era in which most of the population has a full time permanent 9-5 position with benefits—a lot of us have differing hours and differing incomes based on the ebb and flow of what is popular, who is purchasing, and what the current trends are.
Social media as become much more than self expression—it has become a career for many, many people across the globe.