When a fad social media challenge picks up speed, those who weren't on the ground floor of it are often left scratching their heads as to how it started.
Whether it involves eating Tide Pods or people literally lighting themselves on fire, it's hard to wrap our heads around what context could possibly compel multiple people to make an obviously bad decision.
However, it seems that being in the know early on doesn't always help. Many of us can say we're on the ground floor of a weird trend where people lick ice cream and then put it back in store freezers, but that doesn't make us any closer to understanding it.
