Unsplash | Vincenzo Landino

Rosé Berries Are Taking The Pink Drink Trend In A Sweet New Direction

Amy Pilkington 13 Jun 2019

I know, I know, the rosé trend is getting to be a bit much, isn't it?

Personally, I like the pink bubbly, but ever since it became A Thing, I feel a bit self-conscious buying it at the local liquor store. Much like the Pumpkin Spice Latte, rosé has become entwined with a very particular sort of influencer, "basic bitch" stereotype that isn't entirely flattering.

And like the PSL, rosé has jumped beyond its original home and invaded every corner of the consumer goods world that it can.


For better or worse.

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So you'll be 100% forgiven for rolling your eyes at the phrase "rosé berries" in the headline.

I'll admit it, that was my first response.

My second was to question how the rosé got into the berries and how natural the process could possibly be.

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The berries come in both strawberry and raspberry varieties, notable for their pale pink hue.

Instagram | @driscollsberry

But Driscoll's says that both products are 100% natural and GMO-free.

The company's researchers used traditional breeding methods to create the berries' unique color and flavor.

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Of course, that means that there isn't actually any rosé wine in the Rosé Berries.


The name is simply due to the color and flavors that inspired the berries.

The raspberries are described as a sweet blend of the golden and red raspberries used to breed them.

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The strawberries have a smooth, creamy texture and a "peachy" flavor with a floral finish.


I'd certainly be up for giving them a try.

Sadly, the growing season for these special berries is short and limited, so you can only buy them from Whole Foods or Fresh Direct until September.

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