June is Pride Month and as May fades into its later half, brands are releasing this year's crop of rainbow, love-themed products.
I'm torn about this, because on one hand most of the companies are profiting off the sales, but on the other hand, it means they are actually considering the LGBTQIA+ community to be a thriving market worth catering to.
First, I won't buy a Pride item with an obvious brand tie-in. So no big logo on the front that just happens to be in Pride colors.
Second, the company has to have shown support for the LGBTQIA+ community outside of the Pride event itself.
Now, no company is perfect. Mistakes happen, but if they show a willingness to learn from it, I take it as a good sign.
Again, Starbucks isn't perfect. At best, it's a problematic fave for me, what with incidents like the false arrests of Donte Robinson and Rashon Nelson from a Philadelphia store still making waves.
But in terms of LGBTQIA+ issues, Starbucks has been a longtime ally.
They scored a perfect 100 on the Corporate Equality Index (CEI), which rates companies on their policies and procedures that relate to LGBTQIA+ issues.
So sure, Starbucks may not be perfect, but when it comes to Pride, they rank among the good guys.
Maybe the rainbow just speaks to my queer little heart — and my '90s teenage self — but even if it wasn't Pride-related, I'd want one of these.
At only $16.95, they're a steal, so be sure to hit up your local Starbucks locations to see if they've got them in stock yet.
h/t: Delish
