Before giving birth, many moms take birth or Lamaze classes to get ready.
Usually, these classes involve learning breathing techniques, but some moms are adding their own coping techniques by doing full beauty tutorials in between contractions.
For professional beauty vloggers and influencers, this isn't anything new, but even moms who aren't Insta-famous have started jumping on this trend. Take a look at why these moms are giving themselves "birth makeovers."