With over 2.3 billion users, Facebook has a lot to keep track of. And with the decision to personalize the ads those users receive, the company ended up adding even more to its plate.
According to The Guardian, these ads are served to people based on their interest in thousands of potential categories. Some of these are chosen by the users themselves, but other are served based on their online activities.
Unfortunately, the massive scope of these categories and Facebook's user base can give certain groups an opportunity to sneak misinformation in if they know the system well enough.
And as far as one U.S. congressman is concerned, that fact could make a public health crisis worse.