We've all heard the news that puberty is starting at an earlier and earlier age, especially for girls.
It's just a fact of our modern world and it's not surprising that brands have changed to cater to it.
We've all heard the news that puberty is starting at an earlier and earlier age, especially for girls.
It's just a fact of our modern world and it's not surprising that brands have changed to cater to it.
It's a milestone that reminds parents that their kids can't stay kids forever, which is never fun to think about.
Growth spurts of any kind are never comfortable. There are aches and pains and embarrassment. No solution is going to completely cure that, but every little bit helps.
Besides "training" them to get used to the expectation of wearing a bra every day— which is a whole other can of worms — the light support can help lessen the ache of growing breasts.
As an early bloomer myself, I had to suffer more than once from the shame of other kids pointing out when the cold or the type of shirt I wore inadvertently became more exposing than was comfortable.
The lining can help prevent those embarrassments.
But "lining," not padding.
That's the distinction that upset mom Angela Fellars enough that she needed to post about it on Facebook.
Now again, puberty is happening earlier and earlier, and smaller eight-year-olds may just need a smaller size available to them too.
But if you look closer, these bras have a much larger issue.
Not just lined. Not even just a molded foam cup. That's padding meant to make little girls look like they have fully-formed boobs.
Kids are already fed impossible body standards from TV and celebrities, and now parents need to worry about the subliminal messages coming from their undergarments?
If anything, you'd think parents would be trying to minimize the appearance of growing breasts at that age.
I think we can all agree that brands shouldn't be doing this. However, since circulating the news circuit, these photos have become a topic of argument — particularly surrounding what the “age” number really means on the tag.
One person said, “I think the poster needs to go back to the shop and actualy LOOK at the [underwear].”
They suggested the padding is not for enhancing breast size, but for comforting tender growing breasts.
“Before I fully developed, my nipples bled, yeah they bled from friction on my shirt," they said. Ouch. It definitely seems like the padding serves a real purpose.
We hope that companies are responsible enough to understand the influence of their products on their targeted audiences.
If not, we might make like this Simpsons episode.