2019 will always be remembered as the Year of the Hard Seltzer. It became more common to see bar-goers clutching White Claws in hand as opposed to the classic bottle of beer or glass of vodka-cran. Hard seltzers were so popular, there were even White Claw shortages across the country at the end of summer.
The hard seltzer train is still chugging right along, with alcohol veterans like Bud Light and Smirnoff capitalizing off the success of the refreshing, easy-to-drink low-cal beverages and launching their own versions.
Of course, like any good competition, brands have to find ways to set themselves apart from the others, and Smirnoff is coming for their bubbles.
