Whether you're cruising down the aisles of the grocery store, or speeding down the freeway, you're guaranteed to come across a few famous logos. Take one glance at any one of these logos and you instantly recognize the brand, but did you know there's sometimes a hidden message buried in them? It's surprising, but true.
Here are 30 famous logos that have a hidden message. Take a look:
Note: I acknowledge that some aren't "hidden" but are simply products of smart designing. The word "hidden" is used loosely here.
via the logo smith
At first you just see the word VAIO, but look a little closer and you'll see the first two letters represent an analog symbol and the last two letters are binary.
2. Baskin Robbins
Take a look at what's highlighted in pink. Look familiar? It's a 31, which is the number of flavors they offer.
via Off-Road Vehicle
The Mitsubishi logo is rooted deeply in history. It combines the three-leaf crest of the Tosa Clan and the three-diamond crest of the Iwasaki family. The three diamonds represent reliability, integrity, and success. But it doesn't stop there. The word "Mitsubishi," according to Penske Social, translates to "mitsu" (three) and "hishi" (water chestnut, used in Japan to mean a rhombus or diamond shape). (Source: Penske Social.)
4. Northwest Airlines
This logo actually has two hidden messages. First, it features an N and a W in negative spaces. Second, the triangle in the circle points northwest as if it's a compass.
via Corporate IR
Your initial thought when looking at the Amazon logo might be that the arrow looks like a smiley face, meaning Amazon is there to make its customers happy. Well, notice that the arrow is pointing from the a to the z; representing the fact that Amazon provides a variety of items for sale, literally from A to Z.
via Picture or Photo
Yes, it really means "M" for McDonald's and there really isn't any other meaning McDonald's had intended. Instead, it came to mean something unintentionally by customers, at least according to design consultant and psychologist Louis Cheskin. In the '60s, McDonald's wanted to change their logo but Cheskin insisted on leaving the golden arches. He said it's because customers unconsciously recognize the logo as "symbolism of a pair of nourishing breasts" (via BBC). Whether we unconsciously believe this or not, Cheskin convinced them and now the logo is one of the most recognizable in the world.
Ever notice how the Google logo has four primary colors in a row then it's broken by a secondary color? This was entirely intentional. Google wanted to show that they don't play by the rules and are also playful without making the symbol bulky. To do that, they just used simple letters and colors.