What makes the internet go crazy for a cat? Well, the cat usually has to do something pretty freaking cool! You know, things like "yassing" or playing the piano, perhaps eating a whole pan of lasagna...

Sometimes though, just sometimes, you come across a cat who doesn't say or do anything particularly remarkable, and yet the internet falls madly in love. Why? Those cats have something we find incredibly captivating — a marking, an expression, an odd paw. Whatever it is, we can't get enough of the oddity. The exception.

The latest cat to reach internet stardom is one of those exceptional cats that can get by on their looks (and a little spike of personality). Let's take a look: 

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Meet Coby the cat. He's a British shorthair. 

With a strong 289K followers on Instagram, this cat is officially way cooler than almost everyone I know. 

Instagram | @cobythecat

His claim to fame is his big blue eyes.

But he's pretty darn awesome besides that too. 

Instagram | @cobythecat
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He's got a personality even bigger than those blues!

Just look at him sticking his tongue out at you! Silly cat. 

Instagram | @cobythecat

He's quite the charmer, you know. 

The perfect cuddle buddy for sure. 

Instagram | @cobythecat