The Baddie is back!
This time the internet star is partnering up with another beauty brand to release her very own Baddie Winkle makeup collection.
The Baddie is back!
This time the internet star is partnering up with another beauty brand to release her very own Baddie Winkle makeup collection.
Helen Ruth Elam Van Winkle, a.k.a Baddie Winkle is an internet sensation who wears and does whatever she wants.
When Baddie was 85 years old, her great-granddaughter posted a picture of her great-grandmother wearing some of her clothes.
After posting the picture to Twitter, the photo quickly went viral and Baddie's Instagram full of colorful, youthful outfits grew to have a 2.2 million following.
Back in 2016, she was named as the new face for online fashion retailer Missguided's holiday campaign.
Even though the brand is typically catered to teen girls, Missquided has been diversifying their advertising and who better to choose than the baddest grandma in the game?
UD named Baddie their Monthly Muse and flew her out for a photo shoot and interview that was shared on their YouTube channel.
In the video, she's seen dressed to the nines as pink money rains over her and she says, "I'm Baddie Winkle and I wear clothes that make me feel like a bad**s. You're never ever too old to party."
INC.redible Cosmetics teamed up with Baddie to produce the colorful capsule collection.
The collection includes 3 cute products which include the "Rollin' It Back Rainbow Rollerball lip gloss" and "Baddie's Got The Gold Rainbow Highlighter."
The Baddie Double Perks Rainbow Sheet Boob Mask can be all yours for just $9.
According to the description on Sephora, the mask is said to be chock full of vitamin C.
This is supposed to help visibly firm, brighten, and moisturize your girls.
I think the collection is super cute and the prices are pretty affordable but I only have my eyes on one product in particular.
The boob mask of course!