Halloween 2018: All the Statistics Revealed

Andrew Roberts 31 Oct 2018

Once again we've reached Halloween, the time of year where it is acceptable to dress like a psychopath and solicit random people for candy. It's also a time where everything has "pumpkin" attached to it and can be considered "sexy" at a moment's notice.

Spongebob should never be considered sexy.

That said, Americans enjoy their Halloween celebrations. It's backed up by stats, and a few of them might be a little surprising. They also show that people might love their pets just a bit too much -- or not enough.

The Masses Are Ready

Giphy | Saturday Night Live

A reported 175 million people will be celebrating Halloween this year. They've likely been celebrating since September. Fans of Halloween like to squeeze as much out of the season as they can.

If we get two full months of Christmas celebration, why not the same for Halloween. 175 million folks can't be wrong!

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41.1 Million On The Streets

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Of that massive chunk who will be celebrating, 41.1 million will be Trick-or-Treaters between five and fourteen years old according to CNN and the U.S. Census Bureau.

That's a heck of a lot of kids hitting the streets, ringing doorbells, and putting neighbors in tough positions if they forgot to turn their porch light off.

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Spend, Spend, Spend

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The National Retail Federation places the total consumer spending on Halloween at $9 billion. With a "b!" That's going to buy a lot of fake blood and plastic skeletons.

CNN adds that the average American will spend $86.79 on Halloween celebrations.

Folks take this stuff seriously.

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69,340 Acres

Unsplash | Maddy Baker

Pumpkins are a staple of the holiday and Americans harvested 69,340 acres of them in 2017. This statistic might be from last year, but we can likely expect similar numbers this year.

They get plenty of use too, including things like Jack-O-Lanterns, delicious pies, and general decoration. People just toss pumpkins wherever and it is instantly Halloween time. Find me another crop that has that status.

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Costumes, Costumes, Costumes

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You can't have Halloween without a costume. Many will go ahead and purchase one from the store and pretend to be their favorite pop culture character, especially children.

According to CNN, 3.8 million children will dress as a princess this year -- with many to choose from -- 2.2 million will be Batman, and 1.9 million will be one of the many characters from the Star Wars franchise. It isn't clear if that 2.2. million is dressing as ONLY Batman, but it is impressive either way. As for the adults, the big choice seems to be a witch. 10.7 percent of adults put on the pointy black hat and grab their broomsticks.

Costumes aren't only for people, though. They add that 20% will dress their pets in costumes, with those dastardly millennials leading the pack. The likely costume is a pumpkin apparently, but there is no shortage of costumes for your pets out there. Get creative.

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Spooky Percentages

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Out of the total celebrating, some interesting percentages begin to sprout to detail just how people get their spook on:

70.6% Hand out candy to trick-or-treaters 49.2% Decorate their house for the holiday to some extent 48.2% Dress up in costume 46.3% Carve a pumpkin in some manner 34.5 % Host or attend a Halloween party 22.7% Visit a haunted house at some point

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Pumpkin Spice

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The amount of pumpkin spice consumed by the population deserves its own separate recognition. It has become extremely popular in the past decade, with nearly everything featuring a pumpkin spice flavor at some point.

Folks have spent $6.9 million on pumpkin spice products since August according to Nielsen. That's overwhelming.

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At The Movies

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Another staple of the season is the scary movies that hit theaters or play on television for most of October. Sometimes studios get the timing off and release a scary movie directly after Halloween, but this year we've seen some perfect execution thanks to the return of John Carpenter's Halloween in theaters. David Gordon Green's sequel to the original film -- ignoring the other sequels -- has earned around $80 million at the box office since its release a few weeks before the holiday. This not only sets a benchmark for the franchise, but it also shows the potency of horror films around Halloween.

And the rest of 2018 has been too shabby for horror at the box office. 2018 has seen scary films earn $752.2 million, and there are still a few more to come before the year is over.

Happy Halloween!

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